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Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society